BTS RM, Global PR Ambassador for the National Museum of Korea, Donates 100 Million Won

연합뉴스 · September 30, 2026 at 6:28 AM UTC

RM, the leader of the group BTS, serves as the global public relations ambassador for the National Museum of Korea to promote Korean cultural heritage worldwide. The museum officially announced his appointment as its first-ever global ambassador following activities that took place earlier. To support the acquisition of museum collections, RM donated 100 million won to the museum's sponsorship association, the National Museum of Korea Foundation. This contribution follows his previous donations of 100 million won each in 2021 and 2022 to the Overseas Korean Cultural Heritage Foundation for preserving and restoring overseas cultural assets. Further collaborative efforts between RM and the museum to highlight Korean cultural heritage globally are expected to continue.